T.W. Steel the Dutch owned affordable big watch company is feeling the pains from this right now. Hitting the watch scene about three years ago, T.W. was shot out of a cannon at Basel and every high end retailer needed it as a niche in their store. Now the ultra big has taken a back seat to tech watches, a movement toward understated designs, and the staple big hitter brands that never take a licking from market trends. What does one do?
Well, you launch the Slim Line Collection. a back to the drawing board, punt-on-fourth-down type of move to keep afloat amongst the masses of watch lines. Will this strategy work for the once known affordable big boys that everyone wanted. Nah, probably first spin in the death spiral, but we will see how the public likes their steel on a diet.
- Click here to see the Slim Line Collection and let us know your thoughts in the comments below
- The watch in the photo is a T.W. Steel TW-128 Grandeur Tech Blackout Chronograph available from KeepTheTime.com