Wandering the halls at Basel I shot this pic, while thinking that Eberhard needs some direction in the States to get back on the map. The Neuchâtel based watch company has had great designs and concepts, but somehow can’t get on that many wrists in the U.S. market.
I glanced at the 500 meter Scafodat diver and said “cool” to myself. I could wear or sell that easy? But who has them? Just a few obscure dealers that Internet the hell out of them and that is about it. One site even titled their page “Buy Eberhard & Co Scafodat 500 watches at discount prices from an Authorized Dealer.” Is that Eberhard’s intention, or would they rather grace the case of some finer dealers and build their reputation back up again?
They are well-known for their nice, larger cases and the subdials sliding across the face of their Chrono 4 model, making them recognizable enough, but still suffering from poor marketing. To sum it up: nice watches, poor direction, and I would take your trade for cheap if you Scafodat.
EBERHARD & CO Scafodat Press Release:
Scafodat embodies Eberhard & Co’s cutting-edge expertise in the field of high-performance technical sports watches. An example of meticulous construction and a choice of the very best materials, this extremely reliable instrument is water-resistant to 500 metres. Other important details which make the Scafodat an exceptional diver’s watch include a highly legible dial, a sexagesimal scale, an automatic security valve, and an exclusive bracelet.
- Movement: Automatic
- Functions: Hours, minutes, seconds, date, graduated sexagesimal scale
- Case: Steel, 44 mm, polished bezel
- 2 screw-down crowns positioned at 2 and 4 o’clock
- Automatic decompression valve
- Anti-reflective sapphire crystal (3 mm)
- Screw-down back, engraved with sea horse motif Water-resistant to 500 metres
- Dial: Black4 luminescent triangular hour markers
- Red or white hour markers, luminescent rhodium-plated hands
- Graduated bi-directional scale on rim, with luminescent markers
- Date at 3 o’clock
- Bracelet/Strap: Steel, Chicane model with bracelet extender system (patent pending), Déclic folding clasp (patent pending), or black rubber strap