Love him, hate him, point the finger or just question mark the whole watch company in general, Kobold has strung together an interesting history. The scene now is not so much about watches and getting noticed, he has already been down that Rover road. These days he has set trails to mountain tops and brought watchmaking Sherpas with him. Odd, yes, Sherpas making watches… well Santa has his elves, we all need help.
The new forecast for Kobold looks to be a facility in rural Pennsylvania, a mountain top watchmaker retreat in Nepal and a jet-setting, here, there “catch me if you can” lifestyle.
Knives have been added to the product mix on their new website, and the new site title is: Kobold Expedition Tools. Other adventure style gear will inevitably surface soon.
Dramatic price cuts (on watches) and a somewhat strategic product lining seems to be coming together as well. This may be to the dismay of his fans/past buyers, or a welcome “I can afford it now” feel for the uninitiated.
I really can’t get a handle on what will happen in the timepiece direction, other than the price is more fitting of the watch now, than ever. The origin of where everything is made is less impressive to buyers nowadays and we tend look toward the watch itself for validity. At very least, the Kobold scene is fun to watch unfold, love it or hate it. But as they say, haters gonna hate.
Watch shown: Kobold Arctic Diver